Minggu, 26 Oktober 2014

[D784.Ebook] Download 50 Ways to Soothe Yourself Without Food, by Susan Albers

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50 Ways to Soothe Yourself Without Food, by Susan Albers

Food has the power to temporarily alleviate stress and sadness, enhance joy, and bring us comfort when we need it most. It's no wonder experts estimate that 75 percent of overeating is triggered by our emotions, not physical hunger. The good news is you can instead soothe yourself through dozens of mindful activities that are healthy for both body and mind.

Susan Albers, author of Eating Mindfully, now offers 50 Ways to Soothe Yourself Without Food, a collection of mindfulness skills and practices for relaxing the body in times of stress and ending your dependence on eating as a means of coping with difficult emotions. You'll not only discover easy ways to soothe urges to overeat, you'll also learn how to differentiate emotion-driven hunger from healthy hunger. Reach for this book instead of the refrigerator next time you feel the urge to snack-these alternatives are just as satisfying!

  • Sales Rank: #30250 in Books
  • Brand: Brand: New Harbinger Publications
  • Published on: 2009-09-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.25" h x 5.00" w x .50" l, .50 pounds
  • Binding: Paperback
  • 232 pages
Features
  • Used Book in Good Condition

Review

"A thoughtful volume filled with practical solutions for emotional eaters everywhere."
—Madelyn H. Fernstrom, PhD, CNS, founding director of UPMC Weight Management Center, professor at the University of Pittsburgh Medical Center



"Albers's soup-to-nuts list of creative, accessible, self-soothing tips will undoubtedly help anyone who has struggled with dieting, food, or body image. Beyond that, her exercises in mindfulness, deep breathing, and journaling are top-notch tools for finding balance in life overall."
—Leslie Goldman, author of Locker Room Diaries



"Albers has done it again! 50 Ways to Soothe Yourself Without Food makes complex psychological concepts simple and accessible. I highly recommend you buy this book if you have ever turned to food for comfort and want to learn a new way of coping."
—Kathleen Burns Kingsbury, LMHC, CPCC, coauthor of Weight Wisdom and founder of KBK Connections, Inc.



"You don't have to be worried about your waistline to reap life-changing benefits from Albers’s easy-to-follow guidance. Reading this little book will boost your mood, reduce stress, and provide soothing alternatives to that next dessert! I highly recommend it."
—Amy Weintraub, author of Yoga for Depression and director of the LifeForce Yoga Healing Institute

From the Publisher
In 50 Ways to Soothe Yourself Without Food, Susan Albers, eating disorder specialist and best-selling author of Eating Mindfully, presents fifty exercises readers can do to soothe themselves, calm stress, and end emotional eating.

About the Author
Susan Albers, PsyD, is a psychologist at the Cleveland Clinic who specializes in eating issues, weight loss, body image concerns, and mindfulness. Albers conducts mindful eating workshops across the country, and is a frequent keynote speaker. She is author of seven mindful eating books, including the New York Times bestseller Eat Q; 50 Ways to Soothe Yourself Without Food; But I Deserve This Chocolate!; Eating Mindfully; Eat, Drink, and Be Mindful; and Mindful Eating 101. Her work has been featured in O, Family Circle, Shape, Prevention, Self, Health, Fitness, Vanity Fair, Natural Health, and The Wall Street Journal. She has been a guest on The Dr. Oz Show, and is also a contributor to The Huffington Post and Psychology Today.

Get inspired to start eating more mindfully today!
For a free download of the 20 best motivational quotes, visit http://www.eatingmindfully.com/motivation.

Most helpful customer reviews

5 of 5 people found the following review helpful.
Simple, effective ways to soothe
By oldsoup
A well written book. It was an awakening why I eat so often. The 50 methods all make sense. I already put some of them in to use.

1 of 1 people found the following review helpful.
this book is good. It has some good ideas
By mmdolphingirl
Overall, this book is good. It has some good ideas, but one thing I would be clear about, for people in 12 step recovery who are also struggling with alcoholism in ADDITION to a food addiction, there is a mention of "having a nice glass of wine." Just a head's up.

95 of 102 people found the following review helpful.
life changing book
By Dimi
As a man, if you had told me I would have my life changed by book titled soothing yourself, I would have said "what a girl" comment. Well I had my life changed. I have lost over 100 pounds four times in my life and gained it all back three times. This time I am determined not to do that so I was looking for every avenue for help. This book was recommended by Over Eaters Anonymous. This book told me why I eat when I am not hungry. I knew I was eating because I was bored but didn't know why or more importantly how to stop it. This won't be easy but for the first time in my life I understand the problem and feel that I have a solution that can work. Anyone who eats when they are not hungry for any reason (not just boredom) will see themselves in this book and will see a path to salvation. Most of the doctor's clients are female and most of the examples are geared toward women but all of the explanations and solutions make sense for me. If you think controlling your eating is about will power you are WRONG! I have already given this book to my wife who said it taught her a lot.

The book is about 200 pages but a relatively easy read. Make certain to take a pen or highlighter when reading. After I finished it I typed up the key notes I highlighted so I can constantly review them. This won't make eating only when you need fuel an easy task, but without this book the task is impossible.

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  • Published on: 2012-11-09
  • Binding: Hardcover

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Jumat, 24 Oktober 2014

[Y163.Ebook] Fee Download Straight Man Gay, by Danny Culpepper

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Straight Man Gay, by Danny Culpepper

What would you do if true love showed up in the wrong package−
and knocked your socks off?

American actor John Kaiser lives in London where he’s found fame as a television celebrity and theatrical star. He unwittingly falls in love with Brian Mallory, a reclusive Scottish millionaire who takes refuge in his London penthouse once a year to conduct business. Brian sees John as a shy, nervous, and clumsy new friend, but John hopes they’ll be much more than just friends—until he learns of a love rival: curvaceous, blonde, and sexy Carol Lexington. He’s devastated when he realizes he can’t compete with this beautiful woman. Or can he? And even if he could win Brian’s love, what other forces would lie in wait to tear them apart?

From the ritzy charity galas of London’s elite to an English countryside manor and a stunning, riverfront luxury penthouse, this love story takes you on a journey of humor, happiness, pain, jealousy, and shocking betrayal. Filled with quirky best friends, catastrophic events, and undying love and devotion, it’s the story of a straight man who falls in love with a gay man who did everything wrong and still got everything right.

Straight Man Gay does what Giovanni’s Room and Brokeback Mountain couldn’t: It takes the shame out of being gay and in love.

  • Sales Rank: #1368749 in eBooks
  • Published on: 2011-11-17
  • Released on: 2011-11-17
  • Format: Kindle eBook

From the Author
I hope you fall in love with my characters. I spent more time than you will ever know creating their personalities, morals, ethics, values, and demeanors. The storyline is not meant to be fast paced or outrageous, or to�insult your intelligence with unbelievable stupidity. It's meant to mimic life--the everyday things that can happen to all of us--so I hope you will read it leisurely and "visualize" what's unfolding on each page and at each moment. You should come away from this story feeling proud of�who you are�and wanting to tell others about it, or I haven't done my job as a great story teller.

About the Author
I live 40 minutes outside San Francisco in what is appropriately termed Silicon Valley. I have only recently begun calling myself a writer. The "bug" didn't hit me until 2009 at the age of 46, but it hit in a VERY big way and the result was a 144,000-word novel called Straight Man Gay. Before that, I had done nothing in the field of writing. I can't say I'm a fanatic when it comes to writing. I have no interest in writer's retreats or critique groups. I've never taken a creative writing course. I've never aspired to become a journalist or a screenwriter, and I didn't join the South Bay California Writers Club until February of 2011. It would take a very big gun in my back to get me to stand up in front of anyone and read aloud from my first book, but I'm almost finished with my second book, Straight Man Gay Two, and I look forward to every opportunity I get to work on it.
I write for the joy of telling a story I think is humorous, positive and believable, and that I hope others will enjoy, too. I believe authors need to spend more time providing a unique experience for readers and stop generating boring, formula-based scenarios. If a writer takes the time to create quality work and strong characters, the reader will always come back begging for more.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Charming romp
By C Green
This is a British comedy. A handsome gay American actor, John, is working in a British TV series. He has an out of work actor/model boyfriend he is trying to dump, a fabulous cast of flaming to semi flaming gay friends, and an over the top manager. The manager introduces him to one of his financial backers, straight, Scottish millionaire Brian. Brian once said on a a TV interview that he had a crush on John. It turns that the manager put him up to it for publicity for John but they end up striking up a friendship.

Meanwhile an ex-trophy wife is looking for another wealthy trophy and has her eyes on Brian. The book oddly starts from her point of view. She is not a funny or likable character while all the other characters are. Fortunately the book quickly switches to other points of view between the more likable characters. She has limited screen time after that, except for as a villaness who drives our straight millionaire and gay actor together.

Some scenes in this story are hilarious. The characters are well drawn and interesting. You end up liking the characters and wanting them all to be happy. There is some tension as John falls for Brian and recognizes he is being an idiot falling for a straight guy. John is oblivious, but does eventually become "gay for John". Hence the title "straight man gay" Brian's confusion and attraction are sweet and charmingly described.

1 of 2 people found the following review helpful.
A little goes a long way
By Rob Stauffer
I suppose the moral of this story is: Always take the author's opinion of his/her work with a massive dose of salt.
The good news about this book is that the author really does seem to be a talented story teller. Unfortunately, the main characters aren't likable enough to sustain interest throughout the duration of the book.
The story pivots on two men. John is a narcissistic actor who is stuck in a relationship with a jealous, vindictive, alcoholic. He feels that he can't dump the drunk without damaging his public image. This argument lacks credibility though, because the author has given the character of David, the boyfriend, absolutely no redeeming qualities. As written, David's character is so publicly obnoxious that the idea that the tabloids would ever side with this guy is insane. The papparazzi would have chewed this bitch up and spit him out long ago.
Brian, the other main character is a straight, people hating Scot with Trump-like wealth and almost as personable. One gets the impression that John falls for Brian's tactile clothing more than anything. Brian remains rather two dimensional because the author spends too much time inventorying his possessions, and not enough time getting to know his character. He comes across like a character out of "Dynasty". You can tell he's Scottish because when he speaks, his begins his sentences with, "Aye"...
The supporting characters, while never developed fully, are at least quite eccentric, and often fun.
The author seems rather proud of the book's length. However, the story would have been improved by some heavy-handed editing. Far too much of the book is taken up with John's repetitive angst over his boyfriend and Brian's internal struggles not to despise every one around him. Bigger isn't always better.
Overall, a novel that could have been a fun romp, ends up being tedious.

0 of 0 people found the following review helpful.
4.5 A good read
By Brenda L
This is unique. Truly a gay for you romance, where scent and personality are the keys to love. Was very surprised about the book, quite entertaining. The reason for the rating more details on the past of our heroes would have been gratefully appreciated.

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Kamis, 23 Oktober 2014

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Chobits Art Book: Your Eyes Only, by CLAMP

Okay fans! Here is the much-anticipated art book from CLAMP, the world's most popular manga studio--featuring work from their most popular manga series! The stunningly gorgeous artwork is filled with pages of luscious, full-color art! If you love Chi from CLAMP's manga Chobits, you will love this artbook. Chi in all her lovely dresses, interesting poses and her alternate personality!

  • Sales Rank: #234489 in Books
  • Brand: Animewild
  • Published on: 2007-12-01
  • Released on: 2007-12-04
  • Original language: English
  • Number of items: 1
  • Dimensions: .49" h x 7.12" w x 10.06" l, 1.03 pounds
  • Binding: Paperback
  • 128 pages
Features
  • Officially Licensed

Most helpful customer reviews

0 of 0 people found the following review helpful.
How awesome is this book?
By laughitup
This book is very well put together. Each picture and drawing is intricately detailed, both lineart and full blown colored drawings. Each picture is breathtaking and makes you want more. I fell in love with the art of this book. ClAMP has done an amazing job of putting together art pieces that I know all fans of the Chobits series will just flail in happiness over. Beauty and elegance, is shown through this book. Each picture you can tell of Chi's shyness or playfulness or when she's content or playing coy. It's a beautiful book and was well worth the purchase. Well done CLAMP and thank you academic book guy for selling me this. SO many ooo and aaaa moments I'm astounded.

0 of 0 people found the following review helpful.
Five Stars
By Kari
good

0 of 0 people found the following review helpful.
Chobits rocks
By Patrick Guagliano
i got this Art Book for my neice who is a big anime fan and she loves the anime and the manga of Chobits thank you

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Sabtu, 18 Oktober 2014

[O894.Ebook] Free Ebook People Buy You: The Real Secret to what Matters Most in Business, by Jeb Blount

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People Buy You: The Real Secret to what Matters Most in Business, by Jeb Blount

The ultimate guide to relationships, influence and persuasion in 21st century business.

What is most important to your success as a sales or business professional? Is it education, experience, product knowledge, job title, territory, or business dress? Is it your company's reputation, product, price, marketing collateral, delivery lead times, in stock ratios, service guarantees, management strength, or warehouse location? Is it testimonials, the latest Forbes write up, or brand awareness? Is it the investment in the latest CRM software, business 2.0 tools, or social media strategy?

You could hire a fancy consulting firm, make the list longer, add some bullet points, put it into a PowerPoint presentation, and go through the whole dog and pony show. But at the end of the day there will be only one conclusion None of the above! You see, the most important competitive edge for today's business professionals cannot be found on this list, your resume, or in any of your company's marketing brochures.

If you want to know the real secret to what matters most in business, just look in the mirror. That's right, it's YOU. Do these other things matter? Of course they do, but when all things are equal (and in the competitive world we live in today, things almost always are) People Buy You.

Your ability to build lasting business relationships that allow you to close more deals, retain clients, increase your income, and advance your career to rise the top of your company or industry, depends on your skills for getting other people to like you, trust you, and BUY YOU.

This break-through book pushes past the typical focus on mechanics and stale processes found in so many of today's sales and business books, and goes right to the heart of what matters most in 21st century business. Offering a straight forward, actionable formula for creating instant connections with prospects and customers, People Buy You will enable you to achieve a whole new level of success in your sales and business career. You'll discover:

Three relationship myths that are holding you back.

Five levers that open the door to stronger relationships that quickly increase sales, improve retention, increase profits and advance your career.

The real secret to making instant emotional connections that eliminate objections and move buyers to reveal their real problems and needs.

How to anchor your business relationships and create loyal customers who will never leave you for a competitor.

How to build your personal brand to improve your professional presence and stand-out in the market place.

People Buy You is the new standard in the art of influence and persuasion. Few books have tackled the subject of interpersonal relationships in the business world in such a practical and down-to-earth manner, breaking what many perceive as a complex and frustrating process into easy, actionable steps that anyone can follow.

  • Sales Rank: #16627 in Audible
  • Published on: 2012-08-20
  • Format: Unabridged
  • Original language: English
  • Running time: 299 minutes

Most helpful customer reviews

33 of 34 people found the following review helpful.
Great Advice from an Author Who Practices What He Preaches.
By shaun t heneghan
Jeb Blount's podcasts (Sales Guy Podcast) and web community (SalesGravy) have created high anticipation for his new book, and Blount does not disappoint.

Blount begins by noting that competition, technology and a focus on sales processes have created a dilution of personal interactions. Blount insists it is the salesperson, not technology or process, who sells. To remedy this lack of personal interactions, Blount offers this simple formula:

Likeability leads to making authentic connections...
Authentic connections lead to customers sharing real problems...
Solving customer's problems builds trust and creates positive emotional experiences, and the cycle begins again.

Two months ago, the author proved for me that his formula works. After hearing one of his podcasts, I sent a brief email to Jeb's website and asked him a question. I had never met Blount, and did not really expect a response. Within the hour, Blount sent me a detailed answer.

Jeb's podcast made him seem likeable, and I felt connected enough to ask his opinion for my business problem. He immediately offered a solution, creating a positive experience from me. When his book came out, I promptly bought a copy. My experience with Jeb proves that his formula is absolutely correct. It also shows that Jeb practices what he preaches.

24 of 24 people found the following review helpful.
Excellent Book-Not just for Sales
By kevin obrien
I have read close to 50 sales books in the past 2 years that I been able to pick up a nugget or two that have helped in how I sell. This was the first book that all principles have not only helped me improve myself for the business world BUT also has helped me at home and in my personal life as well. Great book

24 of 30 people found the following review helpful.
Dont' get fooled by Amazon rating
By H. Hai
I don't normally write book reviews, especially in English which is not my native language. I feel compelled to write this not simply because this book is useless to me but the growing reviews and ratings it seems to get. If this is the first sales/personal relationship book you ever read, it certainly could have some value. However, if you have reached Sales 101 or Dale Carnegie, there's certainly nothing you can learn from this book.

What troubles me most is the many 5 star reviews it got and low useful ratings on its negative reviews. Certainly, any bad book, or anything bad for that matter, could and will have some avid fans no matter what. However, the discrepancy between quality and user reviews is so huge here, it convinced me that there must be something fishy around here. I just don't believe someone who has gone through any sales book or sales training could found this book passing the 3 star rate, not mention 4 or 5 stars.

I have long been buying books based on Amazon user reviews, and am quite satisfied with the results. However, recently, user reviews have become less and less reliable. The 2012 best rated book Power of Habit is another example. From now on, I'll certainly take a more critical view of the book ratings, and pay more attention to critical reviews when buying books.

For those of you who are realy interested in improve inter-person relationship, I will recommend How to Talk to Anyone by Leil Lowndes. It's much useable and actionable, although some of her tips can be cheesy, especially in the second half of the book.

See all 92 customer reviews...

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Senin, 13 Oktober 2014

[J104.Ebook] Ebook Free Key Concepts in Politics and International Relations (Palgrave Key Concepts), by Andrew Heywood

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Key Concepts in Politics and International Relations (Palgrave Key Concepts), by Andrew Heywood

This�accessible guide�to the major concepts in politics has now�been revised and expanded to include over 60�international relations terms to take account of the increasing influence of globalization upon politics. Each�concept�is defined clearly and fully, and its significance for political understanding is explored.

  • Sales Rank: #3286202 in Books
  • Published on: 2015-07-24
  • Released on: 2015-07-24
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.20" h x .59" w x 6.23" l, .95 pounds
  • Binding: Paperback
  • 280 pages

Review
'Now even more comprehensive and accessible, the second edition of Key Concepts is an extremely useful reference book for students of politics.' - Jonathon Moses, Norwegian University of Science and Technology, Norway 'This book manages to combine clarity, conciseness and accessibility with authority and reliability. It is an essential aid for any student of the subject.' - Wyn Grant, University of Warwick, UK

About the Author
Andrew Heywood is the author of such bestselling texts as Politics, Global Politics, and Political Ideologies, used by hundreds of thousands of students around the world.

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[O955.Ebook] Ebook The Mahalanobis-Taguchi System, by Genichi Taguchi, Subir Chowdhury, Yuin Wu

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The Mahalanobis-Taguchi System, by Genichi Taguchi, Subir Chowdhury, Yuin Wu

"Japan's Taguchi is America's new quality hero."
--Fortune magazine, November 25, 1998

"There is no question that the Mahalanobis-Taguchi System is a profoundly important giant step in improving the productivity of evaluating and improving diagnostic and other systems based pattern recognition. Potential applications of this method abound in many industries."
--John King, Ford Motor Company

This resource shows you how to harness the power of an amazing new pattern-recognition and forecasting method from Dr. Genichi Taguchi, a world-renowned quality genius. 15 case studies from the U.S. and Japan show how industry giants used the MTS effectively in their organizations. With this book, the first on the subject, you can achieve the same success.

The Mahalanobis-Taguchi System (MTS) is a groundbreaking new philosophy that has been reshaping Japanese industry since its inception. Developed by award-winning quality engineering expert Dr. Genichi Taguchi - acknowledged as one of the most innovative thinkers in the field, and based on the work of Indian statistics giant Dr. P.C. Mahalanobis the system provides a powerful process for recognizing patterns and forecasting results.MTS goes beyond theory - it shows you exactly how international business giants have successfully put the system to work for them. The book includes 15 fascinating case studies that provide an inside look at how organizations such as Fuji, Nissan, Sharp, Xerox, and others have utilized the system effectively. MTS can be applied in patient monitoring, medical diagnosis, software, manufacturing, weather forecasting, automotive collision prevention and fire detection.Doctors, researchers, engineers, insurance experts, financial analysts, programmers, and anyone else with an interest in pattern recognition and forecasting will find this book a blueprint to improved decision-making.

  • Sales Rank: #2763970 in Books
  • Published on: 2000-08-30
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.10" h x .68" w x 6.30" l,
  • Binding: Hardcover
  • 300 pages

From the Inside Flap
The Mahalanobis-Taguchi System (MTS) is a groundbreaking new philosophy that has been reshaping Japanese industry since its inception. Developed by award-winning quality engineering expert Dr. Genichi Taguchi - acknowledged as one of the most innovative thinkers in the field, and based on the work of Indian statistics giant Dr. P.C. Mahalanobis the system provides a powerful process for recognizing patterns and forecasting results.

From the Back Cover
The MAHALANOBIS-TAGUCHI SYSTEM (MTS) is a groundbreaking new philosophy that has been reshaping Japanese industry since its inception. Developed by award-winning quality engineering expert Dr. Genichi Taguchi – acknowledged as one of the most innovative thinkers in the field and based on the work of Indian Statistics giant Dr. P. C. Mahalanobis, the system provides a powerful process for recognizing patterns and forecasting results.

MTS goes beyond theory - it shows you exactly how international business giants have successfully put the system to work for them. The book includes 15 fascinating case studies that provide an inside look at how organizations such as Fuji, Nissan, Sharp, Xerox and others have utilized the system effectively. MTS can be applied in patient monitoring, medical diagnosis, software, manufacturing, weather forecasting, automotive collision prevention system, and fire detection.

Doctors, researchers, engineers, insurance experts, financial analysts, programmers, and anyone else with an interest in pattern recognition and forecasting will find this book to a blueprint to improved decision-making.

"Japan’s Taguchi is America’s new quality hero."
--Fortune Magazine November 23, 1998

"Subir Chowdhury: Voices of quality for the 21st Century."
--Quality Progress (January 2000) American Society for Quality

"There is no question that the Mahalanobis-Taguchi System is a profoundly important giant step in improving the productivity of evaluating and improving diagnostic and other systems based on pattern recognition. Potential application of this method abound in many industries."
--John King, Ford Motor Company

JAPAN’S POWERFUL, NEW PATTERN-RECOGNITION METHODIS NOW AVAILABLE TO AMERICAN BUSINESS AND INDUSTRY

And here is the FIRST book on the subject

Learn how you can harness the power of an amazing new pattern-recognition and forecasting method from Dr. Genichi Taguchi, a world-renowned quality genius. 15 case studies from around the U.S. and Japan show how industry giants used the MTS effectively in their organizations. With this important and authoritative book, you can achieve the same success.

About the Author
GENICHI TAGUCHI, D.Sc., is Executive Director of the American Supplier Institute, an international organization that trains and consults on quality management and engineering. Winner of the Deming Prize of Japan and the Shewhart Medal of the American Society for Quality, Dr. Taguchi developed the statistical and logical systems for rapid improvements in product quality and product development that have revolutionized automobile and other industries in America and in his home country of Japan. He is also co-author of McGraw-Hill’s Robust Engineering.

SUBIR CHOWDHURY is Executive Vice President of the American Supplier Institute. A recipient of the Society of Automotive Engineers’ prestigious Henry Ford II Award for Excellence, he is the lead author of the international best-selling business book - Management 21C and co-author of Robust Engineering (McGraw-Hill, 1999).

YUIN WU is Executive Director of the American Supplier Institute and conducted the first Taguchi Methods experiments in the U.S. while working in private industry in California. He also provides consultation and training on Robust Engineering and MTS. He is co-author of Taguchi Methods for Robust Design.

Most helpful customer reviews

7 of 7 people found the following review helpful.
Dr. James Kowalick, Consultant
By James Kowalick
This book (The Mahalanobis Taguchi System) is worth its weight in gold to the right readers. Its chief value is that it presents a wide range of different types of applications in the form of case studies - each with its own `tricks' and techniques. It also reveals the existence of a multi-dimensional system tool which is far superior to any contemporary multi-dimensional tool in several ways. Unfortunately, what descriptions there are in this book about `how' to conduct a Mahalanobis-Taguchi `experiment' are poorly presented or absent.

However, for someone who has already made the effort to learn and apply the Mahalanobis-Taguchi approach, the book serves not only as a primer, but also as an advanced-techniques mentor.

Using this book's contents and the contents of other publications, I have been able to very effectively apply MTS to several diverse areas, where pattern-recognition was the objective. The applications included:

* Marketing - Here we examined the market for a huge product used by mothers for young children. MTS was able to decisively discriminate between mothers who regularly purchased one brand, from mothers who purchased another brand. Furthermore, we identified several dozen chief characteristics of both groups of mothers. The results were invaluable for future marketing and advertising campaigns.

* Loyalty Programs - Here we were able to determine the key variables responsible for keeping current customers loyal, as well as the variables which were important to competitors' loyalty programs. MTS did this by considering not only the numerical values of the variables, but by considering their correlation structures as well.

* The Golf Swing - We applied MTS to the golf swing of excellent golfers and to beginning golfers, determining which biomechanical variables contributed to a golfer's ability to A) hit the ball straight towards the intended target, every time, B) maximize the range of each ball, without compromising down-range, side-to-side dispersion. This experiment took only two hours to conduct. We employed a system which measured biomechanics variables at every point in the swing, and we measured over 40 ball characteristics from impact all the way to the ball-landing point. The result was a vastly improved swing (more consistent, significantly reduced down-range side-to-side dispersion, and longer range).

* Equities Trading - We applied MTS to develop highly reliable buy and sell indicators. Five dozen variables were initially considered, but we were able to reduce the number of variables to a much smaller number. The system works well.

Overall, the system described in this book not only helped me to better-apply MTS to various pattern-recognition systems - it also served as an `idea kernel' for applying MTS to a host of other application areas. The book is definitely not for everyone, but it is a real gem.

On the downside: Some case studies are poorly explained - and yes, there are several obvious technical mistakes (primarily in describing procedures) throughout the book. I believe that this was a case of poor technical quality control in taking the book through its various stages on the way to a final printing.

Best wishes!

James Kowalick
Consultant

17 of 22 people found the following review helpful.
some interesting cases
By PHK
this is not a pretty book, either visually (ugly typesetting) or content. The biggest merit is it's printed on recycled paper. otherwise, it would be a bigger waste of trees. Mc-Graw's standard seems to have gone downhill.

Some examples are quite interesting. however, this book is more about "Case Studies by Mahalanobis-Taguchi System" cause it really does not tell you much about the methodology.

it's assumptions has never been clearly stated. that is not how to present scientific method. i can only guess that is it assume linearity & continuity of the system, also orthogonality of variables (i.e., no singularity of the configuration space of all variables) so the quality control study can be reduced significantly.

there's no bibliography, except the incestuous self-referencing. so i have no idea how it works after reading it.

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